From first steps
to soaring success.

No matter where you are in your marketing journey, we can help. We’ll look at the big picture and get every detail right, together.

Brand strategy and identity
Brand activation
Sales enablement
Account-based marketing
Thought leadership
Digital experiences

Brand strategy and identity

Your path to success begins with a solid brand that shows what you stand for and what value you bring to the market. Our collaborative process captures insights and builds alignment across your organization to tell your story, present your vision, and get your customers to take notice.
  • Customer journey mapping
  • Brand strategy
  • Voice of customer (VOC) research
  • Messaging & positioning
  • Visual identity & logo
  • Brand guidelines

Brand activation

Launch your project, product, or campaign to the world. Pull your customers through the sales journey by building memorable brand experiences that captivate their attention and connect with their emotions.
  • Promotional campaigns
  • Websites & Landing pages
  • Trade Shows & Events
  • Direct marketing
  • Video/Animation

Sales enablement

Empower your sales team with the tools and training they need to become an unstoppable force, driving momentum with prospective accounts, and turning their current customers into outspoken brand champions.
  • Interactive or Print sales collateral
  • Pitch deck
  • Value analysis committee (VAC) Kit
  • Lead Generation & Nurturing
  • Sales training
  • Sales platform

Account-based marketing

Create personalized campaigns that engage your audiences with relevant information that propels their individual journey through the buying funnel and make more efficient use of your marketing budget.
  • CRM Software assessment & recommendations
  • Content marketing strategy
  • Content design & development
  • Outbound digital marketing

Thought leadership

Own your category. Dominate the conversation. Demonstrate unrivaled expertise. These powerful programs utilize clinical and peer-driven content to amplify your message.
  • Speaker programs
  • Whitepapers, case studies, clinical summaries
  • Testimonials or roundtable forums
  • Social media content & management
  • Disease/category awareness

Digital experiences

Digital is everywhere—and that can feel overwhelming. We harness the most impactful channels and content strategies, measure everything, and optimize over time to drive the highest ROI in every campaign.
  • Landing pages
  • Email campaigns
  • Social media content & management
  • Lead generation & nurturing
  • Search engine marketing

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"*Affiliate | **Certified"

Network resources.
Boutique attention.

HighPoint XP is a proud member of the HEALTHTRIBE

For select services and large global initiatives, we collaborate with a trusted network of independent marketing specialists—giving you access to a cohesive network that is leaner, more agile, and more creative than large holding companies. These services include:

Global market research

Film, animation and motion graphics

Industry strategic counsel

Global social and influencer marketing

Film & photography production

Market access, Pricing & reimbursement

Digital marketing and web design, powered by AI

Medical director/ clinical counsel

Scientific and medicalregulatory content

US rare disease brand and patient strategy and communications

US media & SEO/SEA

Ready to roll?

Check out these commonly requested packages, or get in touch for a customized solution.

Brand strategy & identify

Your path to success begins with a solid brand that shows what you stand for and what value you bring to the market.

Customer journey mapping
Brand strategy
VOC research
Messaging & positioning
Visual identity & logo
Brand guidelines

Brand
activation

Launch your project, product, or campaign to the world. Pull your customers through the sales journey by building memorable brand experiences.


Promotional campaigns
Websites & landing pages
Trade shows & events
Direct marketing
Video/animation

Sales
enablement

Empower your sales team with the tools and training they need to become an unstoppable force.

Interactive or print sales collateral Pitch deck
VAC kit
Lead generation & nurturing
Sales training
Sales platform

Account-based
marketing

Create personalized campaigns that engage your audiences with relevant information that propels them through the buying funnel.

CRM software
Assessment and recommendations content marketing strategy
Content design and development outbound digital marketing

Thought
leadership

Own your category. Dominate the conversation. Demonstrate unrivaled expertise. These powerful programs utilize clinical and peer-driven content to amplify your message.

Speaker programs
Whitepapers, case studies, clinical summaries
Testimonials or roundtable forums
Social media content & management
Disease/category awareness

Digital
experiences

Digital is everywhere—and that can feel overwhelming. We harness the most impactful channels and content strategies, measure everything, and optimize over time to drive the highest ROI in every campaign.

Landing pages
Email campaigns
Social media content & management
Lead generation & nurturing
Search engine marketing