Shining a light on hidden cardiometabolic risk by
focusing the field and building role-based clinician
journeys that moved providers to action.
Focusing reps on what matters now.
Reps carried a broad catalog—often hundreds of tests—and needed clarity on who to approach, with what, and why. Through content deep-dives and SME interviews, we distilled the portfolio into a practical focus framework and sales guidance reps could use immediately in the field.
Role-Based Journeys for Clinicians, distinct paths to adoption.
Providers needed relevant, right-sized education for “hidden risk” detection and test selection. We mapped profile-specific journeys for PCPs, NPs/PAs, and Specialists, sequencing education like training tools, guideline summaries, white papers, case studies, webinars, and test-interpretation aids to meet each audience where they work.
Training built to be used—not just read.
We translated strategy into field-ready learning and customer content: interactive modules and quizzes, annotated manuscripts, animations, and packaged deliverables (PPT, iPDF, SCORM) that training teams and reps could deploy day one, with reinforcement baked in for sustained behavior change.
Reach, engage, convince, reinforce.
Outreach to drive utilization of educational resources spanned nurturing emails, paid media, , landing pages, retargeting, and direct sales enablement, aligning rep priorities with clinician pathways so outreach felt coordinated, not fragmented.
Momentum you can measure
Rep training and provider education translated into measurable outcomes: 30% of clinician landing-page visitors completed the rep-contact form; email campaigns reached up to 23.47% unique opens and up to 90% unique click-through; pipeline expanded with 75% growth in new leads; and test adoption accelerated, driving 300% sales growth within four months.
“High Point turned a complex portfolio into clear priorities for the field—and role-based education our providers could actually use. That combination changed the quality of our conversations.”
